News from close to home: our Managing Director, Oli Cable, has founded Drive & Co, a new events company, in collaboration with Phil Quaife of BarnTech, and its first event will run on 2 and 3 March 2027 at Circuito de Jerez.
October 28, 2026
The thinking behind it
Anyone who has spent time at test days knows the pattern: a great deal of time in the garage, then a long evening at a hotel. Drive & Co starts from the view that the time away from the track matters just as much as the laps. The idea is to put as much care into the hospitality as into the circuit, so that drivers, enthusiasts and their families all leave with good memories.
Two days at Jerez
Jerez is one of Europe’s best-loved circuits, and early March in Andalusia is a good moment to get cars ready for the season ahead.
On track, the event is an open pitlane format for closed-wheel cars. Entrants can run as much as they like across both days, with no cap on time on circuit within the track-live hours.
Off track, guests can expect:
• Mediterranean-style food made with locally sourced ingredients
• A drinks menu with cocktails, champagne and barista coffee, served by an attentive team
• A lounge overlooking the circuit, with live music and entertainment
• A sports masseuse on site
• Recommendations for luxury hotels nearby
Drive & Co is also providing professional photo and video coverage, delivered after the event, and there’s an optional studio photography package that comes with a bespoke book, delivered by BarnTech.
Our hospitality partner: Y.CO
The hospitality at Jerez is made possible by Y.CO, The Yacht Company. It’s a natural pairing. Y.CO is a full-service superyacht company, covering charter, sales and purchase, management, new builds and refits, with offices in Monaco, London, Fort Lauderdale and Auckland. Their charter team has access to more than a thousand yachts around the world, from the Mediterranean to the Caribbean and beyond, and they pride themselves on making the experience as seamless as it is memorable. That is exactly the standard we want for guests at Jerez.
Motorsport and yachting share a lot: engineering, attention to detail and a love of being out in the open. For anyone who enjoys both, Y.CO can show what the water has to offer once the cars are back in the garage. You can find out more at y.co.
Get involved
This is the first Drive & Co event, with more dates, destinations and invitations to follow. If you’d like to take part, you can register your interest at www.driveco.events or speak to the team: info@driveco.events
WHERE: Circuito de Jerez
WHEN: 02 - 03 March 2027
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